Esri’s Tapestry Segmentation classifies American neighborhoods into categories based on demographics and socioeconomics. Esri, or Environmental Systems Research Institute, is an international supplier of geographic information system (GIS) software, web GIS and geodatabase management applications.
For the area within a 15-minute drive time of St. Stephen’s, the top two Tapestry segments are:
These two categories sound very similar, but there are a few differences in terms of education, home ownership, technology proficiency and other characteristics. They also have elements in common, such as love of the outdoors, do-it-yourself preferences, relative lack of diversity, and conservatism.
What to do with this information. Understand your neighbors, who they are, and what interests them.Contemplate ministries or activities based on these local interests and issues that might attract people from beyond your existing congregation. For example, since there is a prevailing interest in do-it-yourself projects, your neighbors may be interested in anything from a Jesus Was a Carpenter class to getting involved in Habitat for Humanity.
The national church also looked the social and demographic characteristics of the local community, to shed light on the people to which we hope to minister. Looking at trends in membership, average worship attendance, and financial giving offers insights into congregational strength and whether current patterns indicate growth, decline or stability.
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